Today, no business can ignore the term “Digital Transformation”
Although not all business owners realise the impact of today’s Technology Evolution on their day to day operations – and may not have Digital Transformation Strategy on the top of their list – technology is impacting all businesses around the globe.
No one can escape the need to run a Digital Transformation Strategy
Technology advancements in cloud computing and data analytics are breaking the boundaries between countries and killing the term “local businesses”. Organisations are no longer competing in a geographically segmented market, everyone is competing everywhere. Business managers are being put on the spot to deliver fast, efficient and competitive value to their customers. Therefore, it is critical for every business to put together a Digital Transformation Strategy and start working on running it successfully.
The recipe of a Successful Digital Transformation Strategy
Just like a good meal, developing a good Digital Transformation Strategy requires the right ingredients, preparation, execution and a hint of experience for a better taste. Some of the ingredients required include:
- Vision and Mission
- Strategic Business Goals & Objectives
- Description of current Organisational Culture
- List of Company Processes
- Current IT Processes
- List of available Technologies
To employ the ingredients in building the strategy correctly, you need to:
1) build clear, concise, quantifiable and realistic Digital Transformation Strategy Goals
There is no need to sell this point to you because I am certain you agree. But I do have to stress the importance of taking this point very seriously.
This ensures that everyone involved understands that the goal of developing a Digital Transformation Strategy is not so the company can buy more Notebooks and install Modern Microsoft 365 Desktop Apps. It is to align the company vision and mission with the company’s Business Goals to develop achievable and quantifiable business improvement goals. For example, the company will implement a centralised task management application to eliminate the need for trips between offices, improve traceability of tasks and showcase the task allocation matrix so everyone is engaged.
2) stay realistic when it comes to organisational change and culture
Some people find it annoying to spend time writing goals and want to move on from the first step quickly. This is discouraged. Taking your time when writing the goals of the strategy will mean you have thought about how your users will react to these changes.
We are creatures of habit, we love culture and we don’t like change. For example, an employee who spent 30 years doing something a certain way will not appreciate being told it is “inefficient”; or may feel uneasy handing over his work to a computer. Most employees end up spending their time swearing at “Siri” and other digital appliances.
Adopting Digital Transformation can be very challenging for employees. In fact, it is in my opinion one of, if not the most, influential aspects when it comes to the success of running a Digital Transformation Strategy in your organisation. Do talk to your employees and write down their honest opinions. Do take negative comments seriously and don’t let go of employees just because they oppose change.
3) make sure you have the right people on the job
Picking the right Technology infrastructure and applications can be challenging. You need to find something that can scale as your business grows, something that doesn’t cost you a fortune and certainly something that your employees will use.
In addition, Digital Transformation projects take time to implement, therefore you need to assign a project manager and an organisational change manager to ensure that the progress is tracked. You may be short of resources and decide to employ one person to do both jobs; you certainly can.
4) Have a Communication Plan in place
Finally, having everyone onboard is important too. Your Sales Managers, Public Relations guys, marketing people, all need to understand the impact of the Digital Transformation Strategy on business operations, customer relations, and brand positioning in the market. Therefore, it is critical that the Digital Transformation Strategy include a “Communication Management Approach” so that everyone and everything is considered.
So get cracking today and good luck!